Beyond Boosting Volume:  Marketing’s Role in Your Recruitment Strategy 

6 Columns Marketing Group’s Nikki Cary to Speak at the Physician Hospitals of America Executive Summit

Brentwood, TN (September 13, 2018) –Nikki Cary, founder and principal of 6 Columns Marketing Group, a firm that specializes in helping healthcare organizations build their brands and manage their reputations, will be a featured speaker at the Physician Hospitals of America 2018 Executive Summit. 

On Thursday, September 27 at 12:00 p.m., Cary will present Beyond Boosting Volume: Marketing’s Role in Your Recruitment Strategy.  During this session, attendees will get tips on planning and executing strategies that will attract the right candidates and increase the likelihood that they will accept the employment offer. The session will also discuss the importance of HR collaborating with marketing to ensure all recruitment efforts align with the hospital’s brand image. 

“In today’s environment, many hospitals are finding that it is a challenge to recruit the best and the brightest,” says Cary. “The marketing strategies and tactics that have proven successful in boosting patient volume can also be used to enhance a hospital’s recruitment efforts. I look forward to sharing some insights we’ve gained by working with physician-owned hospitals around the country.”   

The Executive Summit focuses on presenting and discussing the challenges and opportunities that physician-owned hospitals face such as value-based care and joint ventures, BPCI Advanced, direct contracting with employers and identifying solutions to common problems. Interactive and informative sessions include presentations by industry leaders, fast-paced lightning round sessions, as well as legislative and regulatory updates.  

The PHA Executive Summit is September 26-28 at Fairmont Mission Inn and Spa in Sonoma, California. 

About 6 Columns Marketing Group 

6 Columns Marketing Group helps healthcare businesses and providers build their brands and manage their reputations to attract customers and keep them loyal. The company has worked with numerous physician-owned hospitals to develop and execute marketing strategies, public relations and government affairs initiatives, and crisis communications plans. 6 Columns works with clients to gain an understanding of their goals, budget, and the competitive landscape, then delivers a marketing plan to grow business effectively and efficiently. The 6 Columns team, made up of experienced marketing and communications specialists, is led by Nikki Cary, whose tenure in Nashville’s $47B healthcare industry has allowed her to work with clients worldwide. For more information, visit  

 For information about the PHA Executive Summit, visit 


Jane Ridlen 

6 Columns Marketing Group 

E-mail: jane at