Who We are

6 Columns Marketing Group understands the purpose of marketing. It isn’t about the trendy tactics, it’s about the end result. That’s why award-winning healthcare organizations trust us. 6 Columns Marketing Group listens to your goals. Then we develop a plan that works for your market, your target audience, and your corporate culture.

The 6 Columns Marketing Group team is made up of experienced marketing, communications, and design specialists. The company is led by Nikki Cary, whose tenure in Nashville’s $47B healthcare industry has allowed her to work with clients from New York to California to India.

6 Columns Marketing Group helps healthcare businesses and providers build their brands and manage their reputations to attract customers and keep them loyal.

We work with you to gain an understanding of your goals, your budget, and the competitive landscape. Then, we deliver a marketing plan to grow your business effectively and efficiently.

What We DO

6 Columns Marketing Group combines healthcare expertise with an attention to detail and the hustle to get things done.

We manage your marketing, you don’t have to manage us.

Consultation &
Strategic Planning

6 Columns consults with healthcare organizations to determine where market opportunity and your capabilities intersect. Then, we build a plan that capitalizes on those opportunities to grow your business.

Communications & Content

6 Columns helps tell your story so audiences connect with your brand. We also work with organizations, executives, and physicians, to increase their profiles as industry thought leaders through content development and distribution.

PR & Media

6 Columns utilizes media relationships and customized pitches to get your story heard. Our clients have been covered by local and national media and had bylined articles published in major industry outlets. We also train executives and physicians for media appearances and interviews.

Competitive &
Market Analysis

6 Columns can analyze how your competitors, as well as how your own organization, are perceived in the market through interviews with customers and physicians and other research methods. We also help healthcare organizations evaluate M&A and expansion opportunities.

Digital Marketing &
Social Media

6 Columns works with healthcare organizations to develop and execute digital marketing strategies to consistently reach and engage the right audience. In addition to SEO, SEM, and video content creation, we monitor your online patient reviews to gather feedback that can help you enhance your patient satisfaction rates.

Crisis Communications &
Government Affairs

6 Columns helps healthcare providers manage crisis situations that can derail marketing efforts and tarnish brand reputations. We also work with organizations to make sure their voices are heard by local, state, and national government leaders regarding regulatory issues that impact the healthcare industry.