6 Columns Marketing Group understands the purpose of marketing. It isn’t about the trendy tactics, it’s about the end result. That’s why award-winning healthcare organizations trust us. 6 Columns Marketing Group listens to your goals. Then we develop a plan that works for your market, your target audience, and your corporate culture.
The 6 Columns Marketing Group team is made up of experienced marketing, communications, and design specialists. The company is led by Nikki Cary, whose tenure in Nashville’s $47B healthcare industry has allowed her to work with clients from New York to California to India.
We work with you to gain an understanding of your goals, your budget, and the competitive landscape. Then, we deliver a marketing plan to grow your business effectively and efficiently.
6 Columns Marketing Group combines healthcare expertise with an attention to detail and the hustle to get things done.
We manage your marketing, you don’t have to manage us.
Strategic Planning
6 Columns consults with healthcare organizations to determine where market opportunity and your capabilities intersect. Then, we build a plan that capitalizes on those opportunities to grow your business.
Development
6 Columns helps tell your story so audiences connect with your brand. We also work with organizations, executives, and physicians, to increase their profiles as industry thought leaders through content development and distribution.
Relations
6 Columns utilizes media relationships and customized pitches to get your story heard. Our clients have been covered by local and national media and had bylined articles published in major industry outlets. We also train executives and physicians for media appearances and interviews.
Market Analysis
6 Columns can analyze how your competitors, as well as how your own organization, are perceived in the market through interviews with customers and physicians and other research methods. We also help healthcare organizations evaluate M&A and expansion opportunities.
Social Media
6 Columns works with healthcare organizations to develop and execute digital marketing strategies to consistently reach and engage the right audience. In addition to SEO, SEM, and video content creation, we monitor your online patient reviews to gather feedback that can help you enhance your patient satisfaction rates.
Government Affairs
6 Columns helps healthcare providers manage crisis situations that can derail marketing efforts and tarnish brand reputations. We also work with organizations to make sure their voices are heard by local, state, and national government leaders regarding regulatory issues that impact the healthcare industry.
CLIENT TESTIMONIALS
“6 Columns is more than a vendor, they are a strategic partner who has helped us through a couple of growth stages. In each stage of growth, they helped us adapt our message, tactics and marketing efforts. This partnership is invaluable to Business Development to get us focused with a clear message and targeted sales mission.”
Bill Southwick, CEO, QualDerm Partners
“6 Columns was instrumental in helping us manage our marketing function as we began to scale our company. Nikki and her team helped us get our plan on track and then successfully execute it.”
Gail Peace, CEO, Ludi Inc.
“We are very impressed with 6 Columns’ work. They developed a strategy and PR plan that helped us successfully launch a new service line and generated coverage in several leading industry media outlets.”
Eric Johnson, CEO, membersy (formerly Ascension Dental Partners)
“6 Columns Marketing Group has been an essential part of our team and strategic plan. Nikki’s expertise helps us drive decisions and her positive attitude makes it a pleasure to work with her and her organization.”
Kristine Kassahn, CEO, Fresno Surgical Hospital
Hospital Brand Driven by Focused Strategy
A surgical hospital wanted to enhance its brand recognition and increase volume. Its market was competitive – two large hospitalREAD MORE
Social Media Improves Patient Experience
A well-respected hospital understood the benefit of engaging with patients and the community via social media. However, they wereREAD MORE
Crisis Communications Plan Calms Panicked Patients
A multi-state fungal meningitis outbreak was making national headlines and causing panic. A pain management facility READ MORE
Targeted PR Campaign Influences Congress
An organization representing a small, specialized group of healthcare providers needed to rally Congressional support READ MORE
Content Development Boosts Profile & Connects Team
An ASC management company had facilities scattered nationwide. They needed to instill within the ASCs a sense of companyREAD MORE
Market Analysis Informs Expansion & Positioning Strategies
A small hospital system wanted to expand their reach into new geographic regions. They needed to find out which areasREAD MORE